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Crown’s electric lift trucks are used routinely to securely transport warehouse commodities and materials. The company’s comprehensive product line features power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental responsibility and sustainability persists at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its customers for many decades with their thought leadership and by exerting an extra effort in production management and environmental stewardship. Crown has proudly achieved numerous awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American community of New Bremen, Ohio, USA. The company has matured from a one-room outfit into a globally prominent company, currently considered to be the seventh largest lift truck manufacturer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown corporation in 1945. Carl's son, James F. Dicke joined the family business later that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke descendants to maintain this position.
Crown in the beginning began with a small clientèle developing temperature controls that they manufactured for coal burning furnaces. The production of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown’s headquarters presently remain.
By the year 1949, Crown moved into the making of rotators for antenna due the greater interest in televisions at the time. The product was able to improve the picture and reception quality. The company’s lucrative move allowed them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide need for TV antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the production and repair of electronic and mechanized machinery for government and private industry. After numerous lucrative bids within a brief period of time, the company had built a highly regarded business in this field.
With such flexibility and achievement, Crown was able to expand its production to incorporate materials handling equipment. Crown began the manufacture of forklifts and lift vehicles in 1957. The company believed the industry required a smaller line of superior quality forklifts. Crown immediately fashioned an exceptional series of contemporary equipment and swiftly grew to be the most rapidly evolving materials handling company with its collection of merchandise.
In 1966, Crown ventured outside of the US material handling marketplace and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering market leader these days, supported by exceptional operations, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European marketplace by obtaining an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation situated near Heathrow Airport. The sales and service operation of Crown’s complete forklift line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous dealers.
Crown History - 1975 to Current Day
Crown these days has a huge network of Crown-owned and independently-owned sellers in various key international markets offering a vast fleet of electric lift trucks. They are responsible for handling the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which provide promotional sales and nationwide advertising support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in various disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing and advertising, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of international sellers and Crown-owned sellers effectively operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
